James has a professional background in the outdoor recreation and tourism industries. This includes governance, general management, marketing and sales roles, with significant collaboration and partnership experience with commercial and not for profit entities across the public and private sectors at a regional, national and international level.
James loves to get out exploring the great outdoors with his family and appreciates the importance of the work Water Safety New Zealand does to ensure everyone has the right skills and experience to enjoy our spectacular lakes and rivers confidently and safely. He has a passion for multisport, kayaking white water rivers in a multisport long boat, and lake swimming.